On 16th January 2018 the osteopath Mark Mathews was removed from the register of practicing osteopaths for unacceptable professional conduct. That same osteopath is the founder and president of The Sunflower Trust, a charity that claims to be able to treat a whole range of health conditions in children. In this post I look more closely at this charity and the claims that it makes.
The list of conditions that the charity claims its programme can treat is mind boggling and appears to be a list of all of the common childhood conditions that they could think of. Here is a list of just some of the things they claim to treat:
- ADHD (Attention Deficit Hyperactivity Disorder)
- ODD (Oppositional Defiant Disorder)
- Asperger syndrome
- Auditory processing problems
- Behavioural difficulties
- Learning difficulties
- Emotional problems
- Fatigue / CFS
- Global developmental delay
- Memory problems
- Skin problems
- Social skills
- Speech and language problems
- Stomach aches
They’re basically suggesting that if you have a child then they can do something to help them. What evidence is there that the Sunflower Programme can do any of these things? As far as I can tell there is none whatsoever. Their claims appear to be entirely unsubstantiated.
This is a good opportunity to highlight a useful “rule of thumb” for spotting misleading treatment claims. Any treatment that claims to be effective for a wide range of unrelated conditions probably isn’t effective for any of them. Why is that? The human body is very complex and the medical conditions that we experience are also often complex and have a whole range of different causes. For instance, asthma is completely different to anxiety. Both of these have totally different causes and symptoms and the treatment is therefore also completely different. It’s simply not reasonable to expect a single treatment to be effective for a wide range of conditions. When you see a treatment, like the Sunflower Programme, that makes these sorts of claims it’s highly likely that there simply isn’t evidence to back them up.
When you look at the practitioners who work at the charity it makes for interesting reading. This is what the charity website says “Each Sunflower Practitioner is a practising Osteopath, registered with the iO, as well as being a qualified Master of Applied Kinesiology, Master of Neurolinguistic Programming (or an equivalent qualification such as a teacher) and fully trained in the Sunflower Programme.” So they’re combining osteopathy, applied kinesiology and neurolinguistic programming (NLP) together in this programme. All of these specialities are based on pseudoscientific beliefs and have little or no evidence of effectiveness for any health condition. It therefore looks as though the Sunflower Programme is built on shaky foundations with no evidence to back up any of the claims being made. When you take into account that the founder and president of the charity has been removed from the register of osteopaths for unprofessional conduct (something that happens only in extreme circumstances) then it raises concerns for the health and safety of the children undertaking the Sunflower Programme. In order to try and protect members of the public from being taken in by the unsubstantiated claims being made, I have raised a complaint with the Advertising Standards Authority.
Yet again this highlights the misleading claims that are so widespread within the osteopathy profession. Some osteopaths seem to believe that they can “treat anything” when actually this simply isn’t true. Whilst the General Osteopathic Council (GOsC) has taken action against this particular osteopath, in response to a complaint from a patient, they have failed to tackle the widespread issue of misleading claims by many of their registrants. Unfortunately, the public are therefore not being adequately protected and this places them at risk of undertaking unsuitable and, in some cases, harmful treatments.